Get social. This means engaging on social networks to promote your brand and connect with your target audience. Content shared on social media amplifies your brand’s presence, while transparent social exchanges project its authenticity. This creates relationships with new customers and strengthens relationships with existing customers.
Think local. Yes, national brands have more marketing dollars to spend than you do. But consumers look for local businesses that can fix their problems and fill their needs. Together, affinity and proximity create the kind of top-of-mind awareness that drives sales.
Spend on mobile. You must invest in a mobile-optimized website and mobile apps to make it easier for people to discover your business. Mobile is also one of the best places to spend your ad dollars. Mobile users not only click on but act on mobile ads.
